website seo optimization checker

Website SEO Optimization Checker: 7 Best SEO Tools for Beginners  

If you want to keep a consistent healthy SEO throughout your site, then you will definitely need an SEO checker tool. We have the right solution! SEO changes rapidly and because of that it’s ever-changing nature, so the same SEO methods need to be changed accordingly. 

By analyzing various aspects of your website, such as content quality, technical factors, and backlink profile, Website SEO checkers can help you identify areas for improvement and provide actionable insights to optimize your website for better search engine performance.

Today, we deep dive on SEO checker tools to Improve your site’s SEO and sort out some of the best SEO tools out there. 

So, what’s in it – 

Let’s get going! 

How SEO Checker Tools Work?

An SEO checker tool is a software application that evaluates various aspects of a website’s search engine optimization (SEO) performance. The tool uses algorithms and data analysis to analyze various factors that influence a website’s ranking on search engine results pages (SERPs).

The first step in using an SEO checker tool is to enter the website URL into the tool’s interface. The tool then crawls the website to collect data on various SEO factors, such as page load speed, title tags, meta descriptions, header tags, and content quality.

Once the data is collected, the SEO checker tool analyzes it using a variety of algorithms and data models to provide insights into the website’s SEO performance. The tool generates a report that highlights areas for improvement and provides recommendations for optimizing the website for better search engine performance.

The recommendations provided by an SEO checker tool may include optimizing content for specific keywords, improving page load speed, fixing broken links, optimizing meta tags, and improving the website’s mobile responsiveness.

An SEO checker tool provides valuable insights into a website’s SEO performance and suggests further improvements. 

In Which Areas SEO Checker Tool Works?

An SEO checker tool works in several areas of a website to evaluate its search engine optimization (SEO) performance. Here are some of the key areas that an SEO checker tool typically analyzes:

Technical SEO

An SEO checker tool evaluates technical factors that influence a website’s ranking, such as page load speed, mobile responsiveness, crawl errors, XML sitemap, robots.txt, and SSL certificate.

On-page SEO 

An SEO checker tool analyzes the on-page optimization of a website, such as title tags, meta descriptions, header tags, content quality, keyword usage, image optimization, internal linking, and URL structure.

Off-page SEO

An SEO checker tool examines the off-page optimization of a website, such as backlink profile, domain authority, social signals, and online reputation.

Local SEO

An SEO checker tool evaluates local SEO factors for businesses that rely on local search, such as local keywords, Google My Business profile, NAP consistency, and customer reviews.

Competitive analysis

An SEO checker tool compares a website’s SEO performance against its competitors and identifies areas for improvement to stay ahead in the search rankings.

By analyzing these areas, an SEO checker tool provides website owners and marketers with valuable insights into their website’s SEO performance and helps them optimize their website for better search engine visibility and higher rankings.

7 Best Website SEO Optimization Checker Tools in 2023

Out of the 13 SEO tools we checked, the below 7 tools we shared below have many users and still remain pretty viable in 2023. 

All the Tools at a Glance 

ToolsActive UsersRatingRating
SEMrush7 million+23.0☆☆☆☆☆
Ahrefs3.5 million+5.0☆☆☆☆☆
Google Analytics50 million+Constantly Updating☆☆☆☆
Yoast SEO12 million+18.0☆☆☆☆☆
Moz Pro900,000+7.0☆☆☆☆
Serpstat 400,0006.0☆☆☆
Google Search Console25 million+Constantly Updating☆☆☆

1. SEMrush (Best Analytical Tool) 

SEMrush is a comprehensive SEO tool that offers a wide range of features to improve your website’s search engine rankings and visibility. 

Keyword Research

SEMrush helps you identify relevant keywords for your website and provides data on search volume, competition, and trends. This helps you create a targeted keyword strategy.

SEMrush’s keyword research tool also provides a list of related keywords, so you can expand your reach and find new opportunities.

Site Audit

SEMrush can scan your website for technical issues that may be impacting your SEO. It generates a report with suggestions for improvement and prioritizes issues by severity.

Backlink Analysis

SEMrush provides insight into your website’s backlinks and helps you identify high-quality backlinks to build. It also analyzes competitor backlinks and identifies potential link-building opportunities.

Competitor Analysis

SEMrush allows you to analyze your competitors’ SEO strategies, including their top organic and paid keywords, backlinks, and traffic. This helps you identify gaps and opportunities in your own strategy. 

It also provides competitor insights for paid search campaigns, so you can stay ahead of the competition.

Rank Tracking

SEMrush lets you monitor your website’s search engine rankings for targeted keywords over time making it easy for you to track your progress and adjust your strategy as needed.


  • The comprehensive set of SEO features
  • User-friendly interface
  • Provides extensive data and insights
  • Offers competitor insights
  • Regularly updated with new features and improvements
  • Excellent customer support


  • Site audit reports can be overwhelming for non-technical users
  • Occasional bugs or glitches reported by some users


SEMrush offers several pricing plans starting at $199.95/month. The plans vary in features and the number of users allowed. SEMrush also offers a free trial with limited features.

2. Ahrefs (Top Keyword Searching Tool) 

Ahrefs is by far the best keyword research tool that offers some of the most effective keyword researching functions. You can trust its analytics, because Ahrefs proved to be generating perfect KeyWords that helped millions of online businesses to spotlight their website. 

Site Link Analysis

Ahrefs’s backlink analysis tool that lets you see which sites are linking to your competitors and to your own site. You can also analyze your own backlinks and assess their quality.

Keyword Research

Powerful keyword research tool that allows you to find and analyze the best keywords for your website or business. You can find relevant keywords, see search volume, analyze competition, and much more.

Content Explorer 

This tool can help you find the most popular and successful content in your niche. You can search for content by topic, keyword, or domain, and see which content pieces have the most shares, backlinks, and social media engagement.

Rank Tracker

A tool that lets you track your website’s search engine rankings for specific keywords over time. You can also track your competitors’ rankings and compare your performance to theirs.


  • Comprehensive backlink analysis with a large database
  • Advanced keyword research capabilities
  • Powerful content research tool
  • Accurate rank tracking with historical data


  • Expensive compared to other SEO tools
  • Limited data for some countries and languages


Starts at $99 per month for the Lite plan, and goes up to $999 per month for the Agency plan.

3. Google Analytics (Best Free Analytics Tool) 

Google Analytics is a powerful web analytics service that provides businesses with insights into how users interact with their websites. The best part is you can get it for free and use all its features. 

Real-Time Analytics

Google Analytics provides real-time data on website traffic, enabling businesses to track user behavior and adjust their strategies accordingly.

Audience Insights

With Google Analytics, businesses can gain valuable insights into their audience demographics, interests, and behavior patterns. This can help them tailor their marketing campaigns and content to better meet the needs of their target audience.

Conversion Tracking

Google Analytics enables businesses to track conversions and measure the effectiveness of their marketing campaigns. This can help them identify areas where they can improve their strategies and optimize their website for better performance.

Custom Reports

Google Analytics allows businesses to create custom reports based on their unique data needs. This can help them gain deeper insights into their website performance and make data-driven decisions to improve their online presence.


  • Provides real-time data on website traffic
  • Offers in-depth audience insights
  • Enables conversion tracking
  • Allows for the creation of custom reports


  • Can be overwhelming for beginners

Advanced features require a paid subscription to Google Analytics 360


Google Analytics is free to use and free of charge. 

4. Yoast SEO (Beginner-Friendly SEO Tool) 

If you ever started a website to start your written content journey, you will need Yoast. It’s popular for the legendary Yoast checklist that you will fulfill for each one of your content before uploading.

SEO plugin for WordPress that can help you optimize your website’s content for search engines. 

Content Analysis

Yoast SEO provides real-time feedback on the readability and SEO-friendliness of your content, with suggestions for improvement.

XML Sitemaps

The plugin automatically generates XML sitemaps and notifies search engines when new content is added to your site.

Title and Meta Description Templates

Yoast SEO allows you to create custom templates for your page titles and meta descriptions, helping you to optimize them for search engines.

Social Media Previews

You can see how your pages and posts will appear when shared on social media platforms like Facebook and Twitter, allowing you to optimize them for those channels.


  • Easy to use, even for beginners
  • Provides helpful feedback and suggestions for optimizing content
  • Generates XML sitemaps automatically
  • Offers customizable templates for page titles and meta descriptions


  • Can be resource-intensive, slowing down site speed in some cases
  • Requires a WordPress site, limiting its use to that platform.


Yoast SEO is available in both free and premium versions, with the premium version offering additional features such as internal linking suggestions and redirect management.

5. Moz Pro (Best Data Management Software) 

Another great SEO tool, Moz Pro is a comprehensive SEO tool that provides a range of features to help businesses improve their online presence. 

Keyword Research

Moz Pro provides valuable insights into keywords and helps identify relevant keywords to optimize website content for. It also analyzes keyword difficulty to ensure the right focus on the most effective keywords.

Site Audits

Moz Pro’s site audit feature allows users to identify technical SEO issues that may be harming their website’s performance. It also provides recommendations on how to fix these issues to improve the site’s overall health.

Backlink Analysis

Moz Pro offers a detailed analysis of a website’s backlink profile. It helps identify the best link building opportunities and potential spammy links that may be negatively impacting website rankings.

Rank Tracking

Moz Pro tracks website rankings for targeted keywords and provides valuable insights into how these rankings change over time. It also provides a competitive analysis of how a website compares to others in the same industry.


  • Provides a range of useful SEO tools in one platform
  • Offers detailed keyword and backlink analysis
  • Provides recommendations on how to fix technical SEO issues
  • Offers competitive analysis for websites


  • The pricing may be too high for some small businesses
  • The interface can be overwhelming for some users
  • The keyword research feature may not be as comprehensive as other tools


Moz Pro offers three pricing tiers starting at $99/month.

6. Serpstat (Best Statistics Based Tool)

Serpstat is an all-in-one SEO platform that offers a wide range of tools to help businesses improve their online visibility. 

Keyword Research

Serpstat offers a comprehensive suite of keyword research tools that help users find profitable and relevant keywords for their content.

Competitor Analysis

Serpstat’s competitor analysis tools help users identify their competitors’ strategies and find new opportunities for growth.

Site Audit

Serpstat’s site audit feature enables users to identify technical and on-page SEO issues that may be affecting their site’s performance.

Backlink Analysis

Serpstat’s backlink analysis tools allow users to see who is linking to their site, as well as their competitors, so they can identify opportunities for link building and improve their backlink profile.


  • Serpstat offers a comprehensive suite of SEO tools.
  • Super-friendly and easy to navigate.
  • The keyword research tools are highly accurate and provide detailed insights into search volumes, keyword difficulty, and related keywords.
  • Top-notch competitor analysis tools.


  • The platform lacks some advanced features offered by other SEO tools, such as social media analytics.


Serpstat offers a range of pricing plans starting at $69/month for the Lite plan, up to $499/month for the Enterprise plan.

7. Google Search Console (Best for Analyzing Backlink Data) 

The final tool in our list is the Google Search Console, packed with some perfect functions to help you with different aspects of a website. 

Google Search Console is a free SEO tool provided by Google that allows webmasters to monitor their website’s performance and search engine rankings. 

Performance Report

Get a detailed report of your website’s performance in Google Search, including search queries, click-through rates, and impressions.

Index Coverage Report

Monitor the indexing of your web pages and identify any indexing issues or errors that might be preventing your website from appearing in search results.

URL Inspection Tool

Quickly check the status of any individual page on your website and see how Google is crawling and indexing it.

Sitemap Submission

Submit sitemaps to Google and keep them up to date so that Google can better understand the structure and content of your website.


  • Free to use for all website owners
  • Provides detailed information on website performance and indexing status
  • Allows easy submission of sitemaps and individual URLs
  • Integration with other Google services like Google Analytics and Google Ads


  • Limited functionality compared to paid SEO tools
  • Data can sometimes be delayed or incomplete
  • Only provides information specific to Google search engine


It’s free of charge. 

So, Which Website SEO Optimization Checker Do You Like the Most? 

There you have it, our list of 7 best Website SEO tools for 2023. 

While each tool has its own strengths and weaknesses, they all offer valuable features and insights to help website owners and marketers optimize their website for better search engine visibility and higher rankings.

As SEO methods constantly change, these tools can help you identify areas for improvement and provide actionable recommendations to optimize your website for better search engine visibility.

Did you find your favorite tool in the list? If not, let us know in the comments. 

Thank you! 

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